Founder

Jabo's credibility rests on having lived both sides of the pressure problem. He is a former Division I walk-on, a current basketball coach at Trinity University in San Antonio, and has coached with the Canadian National Team program (Jones Cup). Before that he built a career as a Wall Street trader and executive, another arena where performance under pressure is the entire job.  His origin story is the brand's origin story: in both basketball and finance he has worked in high pressure environments. A lifelong student of how to engender peak performance and performing under pressure, Jabo took the additional step of training with a mental performance coach himself. That experience contributed to his view of the mental game as something you either have or don't, to something you can build. That conviction — pressure performance is a designed skill, not a personality trait — runs through every product.  Marketing implication: the dual-arena credibility (elite basketball + Wall Street) differentiates him from both academic sports psychologists and motivational-speaker types